****I spent weeks optimizing: performance Lighthouse scores bundle size lazy loading SEO structure …while completely ignoring the thing users actually saw first: The link preview. Not the website itself. The preview card inside: Telegram Discord LinkedIn X Slack Facebook Reddit And after building more browser-based developer tools, I realized something important: A broken or low-quality Open Graph
Run the same brand-query through ChatGPT, Gemini, Perplexity, Claude, and Grok. Read the citations. The cited URLs will not be the same, the brands featured will not be the same, and in roughly a third of cases one tool will cite your brand confidently while another does not mention it at all. The temptation is to reach for an algorithmic explanation different rerankers, different summarisation st
Last Tuesday I lost about three hours to a regression in our checkout service. The cart total was off by a cent on certain promo combinations, and the only signal was a Slack ping from finance with a screenshot. No stack trace. No exception. Just wrong numbers. I did what I always do first. I opened the diff for the last deploy, scrolled, squinted, and tried to feel my way to the bug. Forty minute
This is the follow-up to What I Actually Learned Building a Side Project in 5 Days With AI. That post was about AI. This one is about what happens after you ship — when you actually have to run the thing. I lost a freelance client last year because I forgot to send a monthly report. Not because I didn't do the work. I did the work. I just never wrote it down in a place I'd actually look. The repor
A few days ago, I read a fascinating post here by @404Saint about Arkoi, a tool designed to detect SEO poisoning. It struck a chord with me. If attackers can manipulate search engine results to push malware, what’s stopping them from manipulating the Latent Space of LLMs to misrepresent critical Web3 protocols? As the founder of HUTMINI, I’ve been obsessed with a new problem: AI-Era Visibility. We
TL;DR: I shipped image → PDF conversion but spent most of the week on SEO content instead of the planned batch UI and landing page. The numbers say that was the right call. Organic search became the #1 traffic source for the first time. Convertify is a free image converter I'm building solo: Rust + Axum + libvips on the backend, Next.js 16.2 SSG on the frontend, PostgreSQL for landing page content
We run thecalcs.com—a big library of small, single-purpose calculators. Adding “one more page” is easy; building something trustworthy is the hard part. This is how we approached one tool end to end: stack, where we draw the line on accuracy, and how we nudge search engines when we ship. The site is Next.js (App Router), with calculator logic in plain TypeScript modules and UI in React components.
I Built a VS Code Extension to Bring IntelliJ’s “Show History for Selection” Experience If you come from IntelliJ, you probably miss one super useful feature in VS Code: Show history for selected lines. I built a new extension to solve exactly that. Show History for Selected Code This extension helps you inspect Git history for a specific code selection, not just the whole file. Shows commit h