Most cloud sustainability tools are built for sustainability officers. They pull three-month-old billing data, run it through a proprietary model, and produce a PDF that engineers never see. By the time you know your us-east-1 cluster emits twice as much as us-west-2 would have, it's been running for a quarter. The architecture is locked in. The carbon is already burnt. The only moment you can act
The first AI feature I shipped on a flat plan lost money on the third user who discovered it. Not slowly. Immediately. He was running a script through it on a loop because the UI did not stop him from doing that, and his single account burned through more in API costs that week than the feature was supposed to make in a month. I shipped the fix on a Sunday and rewrote the pricing on a Tuesday, and