The first AI feature I shipped on a flat plan lost money on the third user who discovered it. Not slowly. Immediately. He was running a script through it on a loop because the UI did not stop him from doing that, and his single account burned through more in API costs that week than the feature was supposed to make in a month. I shipped the fix on a Sunday and rewrote the pricing on a Tuesday, and
For years, I called myself a web designer. Then a developer. Then a digital consultant. None of those titles ever felt quite right. Because clients weren't just asking me to build things. They were asking me to solve problems. Slow sites, broken checkouts, confusing navigation, teams that couldn't figure out how to update their own content. That's when I realized what a technology solutions profes