1. The access collection black hole You need Figma access, Google Analytics, WordPress admin, GitHub, and the client's Slack. You ask. They forward a password email from two years ago. You ask again. Their developer says they'll get back to you. Three days pass. The fix: Send a single, complete access list on Day 1 — not "we'll need some access" but the exact list, with specifics for each tool,
Try this. Find a photo on your phone that you love. Now squint, or zoom out until it's the size of a stamp. It's still the same photo. You can still tell what's in it. But something about it has gone a little flat — the part that made you take it in the first place has quietly walked out of the room. Most of us would describe what just happened with a shrug: "it's just smaller." But the truth is m